![]() Which websites are grabbing the top ten spots globally? Average visit duration – 4 minutes 21 seconds.Top 100 websites in the category in the U.K., all traffic Average visit duration – 6 minutes 08 seconds.Top 100 websites in the category in the U.S., all traffic Average visit duration – 6 minutes 03 seconds.Top 100 websites in the category globally, all traffic A lower bounce rate means that your content is relevant to your visitors.īelow are user experience benchmarks for finance services websites globally, as well as in the U.S. Average bounce rate: The percentage of visitors who enter a site and then leave after viewing just one page.Average pages per visit: The higher the number, the more content your visitors are browsing through while on your site.Average session duration: A longer session duration means your visitors are engaged and spending more time on your site.There are three key website metrics you should benchmark to measure visitors’ on-site experience and engagement with a website: Total visits increased by 11.3% – from 30 billion in 2021 to 33.6 billion in 2022. In 2020, this industry had a total of 56.9 billion visits worldwide. When looking at the past two years as a whole, the financial services category had a total of 68.9 billion visits worldwide in 2021, an increase of 19% compared to 2020. Total visits were slightly higher in 2021, at 17.2 billion – presumably due to the pandemic preventing people from visiting bricks and mortar banks/services. ![]() However, in comparison to 2021, visits to finance websites are down by 1.1% in 2022. The drastic rise in visits makes sense, given that COVID-19 forced customers to access their finances online. In the last two years, total visits to finance websites in the months of January – March have increased 33% worldwide – from 12.2 billion in 2020 to 17.0 billion in 2022. Total visits is a key metric to benchmark financial services, and one of the first website performance metrics used to determine where a website stands in the market. Total visits to financial services websites So read on to discover more in-depth stats around financial services benchmarking and spot the top performers in the space. Our industry benchmarking series shares all the key digital data points you need for this market using Research Intelligence. The financial services industry is one of the fastest-changing out there, originally spurred on by digital transformation, the pandemic has only increased this disruption further. Did you know that traffic to Financial Services websites dipped this year? Did you know that Google Pay is the second most downloaded financial service app in the US, and the most downloaded financial service app in the UK?
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